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Designing and processing

Störtebeker Eisbock Beers

Störtebeker Eisbock Beers

It was necessary to design an extraordinary packaging for these special Störtebecker Eisbock beers, which stands out from previous designs and boosts the brand even more emotionally. A reduced, discoloured label in selected metallic tones and black-and-white design was chosen to underline the cold manufacturing process of the Eisbock beer and the noble, high-quality character of the speciality beers. This innovation has been developed in order to achieve high visibility, re-recognition and brand recognition, especially in its shelf placement: a red, protruding flag on the bottle neck. For this purpose, a completely new label system was developed in a month-long development process together with printing and labelling machine manufacturers. It is a two-part label, which is rather unusual in the beer segment.

Submitted, developed and used by: Störtebeker Braumanufaktur GmbH
Designer: Tim Wilberg (Design), wertmarke hamburg GmbH
Manufacturer: Goetz + Müller GmbH Berlin (label) & KRONES AG (machine)


Files:
GV-31884_Störtebecker_Eisbock_arktik-ale_01.png416 K

Designing and processing