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Adidas miCoach smart run

Submitted by: adidas AG
Adidas miCoach smart run

The SmartWatch is presented to the buyer throne-like on opening the magnetic closure. After removal of the product, the box turns out to be deployable as a toolbox for manuals, cables and charger, so the consumer has access to the product in a very special way. Even the shape of the side silhouette of the opened cube is not accidental, but corresponds to the geometry of the 3 stripes brand. The clear design combined with intelligent placement of the charger was considered positive by the jury. The product is presented in a visually and sensually apt packaging with clean lines.

Submitter: adidas AG
Designer/Developer: AMJ Studios – Agentur Meixner & Jaeckel
User: adidas AG

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