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Winner

FunnyFrisch cooking pot crisps display

Submitted by: DS Smith Packaging Deutschland Stiftung
FunnyFrisch cooking pot crisps display

The unusual cooking pot form and optics of the display is perfectly communicated and perceived immediately at the POS. The poster, visible from two sides, is an additional eye-catcher. The open design provides space for a large amount of products in a beautiful, clear layout and invites the consumer access at hand height. This innovative solution with eye-catching design, high quality printing and more complex motif division allows 360° selling possibility due to accessibility from all sides of the cooking pot.

The individual impression of the overall approach with a clear product presentation and clear branding persuaded the jury.

Submitter: DS Smith Packaging Deutschland Stiftung & Co. KG
Designer/Developer: DS Smith Rhein Display GmbH, Kaarst
Manufacturer: DS Smith Rhein Display GmbH, Kaarst
User: Intersnack Knabber-Gebäck GmbH & Co. KG


Files:
VC-0146_02.jpg1.7 M

Winner, Display and promotional packaging