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Contour Modern + Coke Life 100% rPET

Submitted by: Coca-Cola GmbH
Contour Modern + Coke Life 100% rPET

For the 100th anniversary of its contour bottle, Coca Cola has come up with something very special: the recognition factor of the copyrighted shape of the bottle in conjunction with an innovative, contemporary material. The legendary Coke bottle for the new product Coca Cola Life is made from 100% recycled PET. The fact that sustainability and design, environmental protection and innovation can go hand in hand is impressively shown here. This is such a remarkable development of the theme of recycling and so supportive of the sustainability debate that the jury deemed this worthy of nomination.

Submitter: Coca-Cola GmbH
Designer/Developer: The Coca-Cola Company/Forpeople Limited / Coca-Cola GmbH/Roeders GmbH/Krones AG
Manufacturer: Coca-Cola Erfrischungsgetränke AG
User: Coca-Cola Erfrischungsgetränke AG