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Designing and processing

Ayran traditional cup

Ayran traditional cup

The traditional way to consume Ayran at the weekly markets in its country of origin is to drink it from a kind of copper cup. The attractive copper-look structure on the surface of the cup makes it stand out on the shelf and underlines the special features of the product. This cup goes away from thermoforming technology in favour of higher quality injection moulding technology with an in-mould label.
This addresses a large target group for a traditional drink.
White as the colour of the product and good handling are the fundamentals of the successful overall concept.

Submitter, user: Bayerische Milchindustrie eG


Files:
GV-34888_Ayran_Traditionsbecher_01.jpg2.5 M

Designing and processing