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Designing and processing


Submitted by: Seepje

The originality of the packaging stands out with its classical bar-of-soap shape. The packaging concept is based on sustainability: the bottle is made of 97% recycled HDPE. After the detergent has all been used, the bottle as well as the paper band can be easily separated for recycling. The different colours of the plastic container indicate the different types of product. The surrounding band gives fuller details of diversification of the products. The packaging stands out on the retail shelf with its special shape.

Submitter: Seepje
Designer: Helder Groen / Seepje
Developer: Flex Design Delft
Manufacturer: Hordijk

GV-37708_Seepje_01.png1.2 M

Designing and processing, Winners Gold Award