You are here: Home // Winners // 2018 // Winners 2018 //
Designing and processing

Dr. Theo Krauss

Submitted by: delta pronatura Dr. Krauss & Dr. Beckmann KG
Dr. Theo Krauss

This concept includes a modular solution based on natural detergents and cleaning agents made from traditional recipes of the deceased founder and pharmacist Dr. Theo Krauss, who is the face of the brand logo. The intimate and equally unique design approach as well as the storytelling are interpreted in a modern way.

The strong colour-coding in the new edition of the line reduces it to the essence of the products. At the same time, the design offers enough space for a few special details, such as recipe numbers or small icons, giving the consumer the opportunity to discover something.

The product design of the bottles, the traditional pharmacist vessels, is outstanding. The unique shape with the smooth edge is eye-catching and has good attention to detail (the embossed signature of Dr. Theo Krauss). The design also reflects the traditional heritage of Dr. Krauss & Dr. Beckmann KG.

The brand stands for responsible treatment of people and nature and so these sustainable values are also expressed in the packaging materials: sustainable recycled plastic materials (98% recycled) and folding boxes made from at least 85% recycled cardboard round off the packaging concept.

Submitter: delta pronatura Dr. Krauss & Dr. Beckmann KG
Designer: Bakic Design GmbH, WINDESIGN GmbH

GV-38843_Dr._Theo_Krauss_01.jpg195 K

Designing and processing