LOGIN:to.get.net|
  • Winners 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
You are here: Home // Winners // Winners 2018 //
Designing and processing

NIVEA BODY Mousse – The next generation of body care. Hard shell – but sensual soft inside.

NIVEA BODY Mousse – The next generation of body care. Hard shell – but sensual soft inside.

Nivea’s new aerosol can is a successful combination of design and printing, presenting a new formula’s product properties at the POS. The tailored design is smooth and the conical transitions in the material have been technically very well solved. The clever distortion of the round Nivea logo allows the consumer to perceive it as round despite the vaulted structure. The flow of colours is sophisticated and has been implemented harmoniously, perfectly conveying the message of gentle care. The header fits perfectly into the overall design.

Submitter: Regine Werner, Lorenz Eckers, Klaus-Peter Stange
Designer: Eilken Brand Building and Design, Design for Human Nature, Lutz Herrmann Design, Matteo Thun
Developer: Beiersdorf AG
Manufacturer: Tubex GmbH, CosMed GmbH & Co. KG, Precision Dispensing Solutions Europe GmbH