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Designing and processing

RITTER SPORT First harvest

Submitted by: Alfred Ritter GmbH & Co. KG
RITTER SPORT First harvest

Ritter Sport came onto the market in November 2018 with a 100g bar in a limited issue of 30,000 units to celebrate the first harvest from their company’s own plantation in Nicaragua.

They decided to use secondary packaging in the form of a double-sided printed envelope folder to distinguish this special edition. This serves to enhance the value of the product and communicate its story. The jury was impressed by the concept as well as the design.

GV-46901-RITTER_SPORT_Erste_Ernte_01.jpg1.3 M

Designing and processing