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Presentation of goods

Tower display for various speciality wines

Submitted by: KOLB Group – HANS KOLB Wellpappe GmbH & Co. KG
Tower display for various speciality wines

The Heuchelberger Warte watchtower is a landmark of the Heuchelberger vineyards and already features in the company logo. Using the tower is a therefore a rounded off concept which integrates the display into the brand. Use of floor space is minimal as the display has 4 levels and presents through 360°.

The reduced layout leaves the design to speak for itself. The tower stands out at the POS as a signpost directing the customer straight to Heuchelberger Weingärtner products.