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Lingua Simplex – Language play. Language learning.

Lingua Simplex – Language play. Language learning.

Playful and communicative packaging for a language learning game.
Directed at target audience. Eye-catching. Interactive. Technically simple solution.

A simple solution manages to bring the packaging into contact with the consumer. Inside the package there is a language learning game. The user's mind is changed about any typical stereotypes as soon as they open the slipcase. A direct and playful dialogue occurs between users and packaging, awaking curiosity, attention and motivation. A simple technical solution and a good idea.

Submitted by: Amelung Design GmbH
Designer: Jonathan Sven Amelung
Developer: Amelung Design GmbH
Manufacturer: Lingua Simplex

WP_26842_c_01.jpg4.5 M

Presentation of goods